SEO | SEO Specialists Sunshine Coast AU | Web & Roll

SEO

Search engine optimisation (SEO) is a key component in any effective digital marketing strategy. To ensure we can deliver maximum exposure for our SEO clients, we use various tools to gather competitive research and report regularly. Our Sunshine Coast SEO team offer a professional SEO service locally.

What is SEO?

When we say we are working on your SEO, we are simply working towards one end – Improving the position of your website on the search results. Depending on your industry, the competition can often be high and it takes a lot of hard work to achieve a high position. There are many components that contribute to a successful SEO campaign including on-site SEO and off-site SEO, but each component requires a lot of hard work, dedication and time. We are realistic with the results we can achieve in a timeframe, so when researching a Sunshine Coast SEO specialist, we recommend that you consider that first page results can not be promised or offered overnight.

How does SEO work?

A properly optimised website has more of a chance of reaching a higher rank than a website that has not been optimised. Google’s algorithms change regularly, some changes are more noticeable than others. It’s our job to stay in the loop in terms of what Google are offering positive and negative rewards for. We offer a free audit on how your current SEO setup is working compared with competition, so please get in touch and we will arrange.

Get a free SEO audit

Get in touch with our team for an audit of your existing SEO set-up. We will provide you with some free suggestions for initial improvements, and provide a long-term SEO strategy to help you reach your conversion targets.

1. Develop a strategy

An effective SEO campaign starts with a specific strategy in mind. It is not important for clients to understand each part of a campaign, but simply what they want to achieve. We work with this in mind, and depending on the level of competition we will offer an assessment of when we think we can achieve these goals. Below, you can learn more about the aspects of both on-site and off-site SEO we will focus on strengthening.

2. On-site SEO

On-site SEO refers to working on improving the optimisation of your website to improve how search engines perceive the quality. Google would prefer to send their users to better quality sites which is why they often rank higher. Issues we often encounter include slow page loads, poor design on mobile devices or broken links. With ongoing campaigns, we monitor and report monthly on the on-site SEO of your website and can either fix ourselves or make recommendations for your web developer.

Our measured on-site SEO work in based on a thorough website audit done by our SEO tools where we can recognise errors. We are all only human, and broken links are often because of a missing character in a word or similar, but this can have a poor effect on your website ranking.

Here are some of the factors that contribute to your on-site SEO:

  • Text length
  • Internal/outbound/broken links
  • Site structure
  • Load speed
  • Mobile friendliness
  • Plus much more…

3. Off-site SEO

Our SEO work often expands from on-site to off-site work depending on a clients budget. Many of the services listed on our website are intertwined, for example of the digital marketing page we mentioned business listings which are often backlinks linking to your site. A link coming in from a high quality domain can often have a positive effect on rankings, where a link coming from a poor quality/toxic domain has the opposite effect. It’s our job to monitor and work increasing the visibility of a clients brand as a whole which is where a lot of the off-site can work comes in.

Here are some of the factors that contribute to your on-site SEO:

  • Backlinks (linking to your site)
  • Tactics employed – White-hat / black-hat
  • Business listings
  • Competition
  • Plus much more…