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AI, explained

Every agency is selling AI at the moment, and a lot of it is a chatbot that makes things up, bolted onto a site that was working fine. We run AI on our own site and in client work, and we will only sell you the parts that hold up. Which is a shorter list than most people’s.

It comes down to two things. A chatbot that answers from your own content instead of inventing an answer, and wiring AI into a process somebody currently does by hand. Both are measurable. Neither needs a press release.

(07) 5405 2525

What we build

What we will actually build you.

Two things done properly, rather than six written for the brochure.

A chatbot on your content.

It answers from your pages, your FAQs and whatever else you give it. Not from the open internet, and not from guesswork.

A knowledge base you control.

You add and edit what it knows, in the CMS, without ringing us. When your prices change, the bot changes with them.

It hands over when it should.

When it does not know, it says so and puts the person through to a form or a callback, rather than inventing something to fill the silence.

AI wired into what you run.

Into your CMS, your enquiry flow, your internal tools. We do the integration in house, same as any other custom build.

The jobs done by hand.

Sorting enquiries, drafting first replies, tagging content, pulling the monthly numbers together. If somebody spends hours a week on it, it is worth a look.

Measured, not assumed.

We will tell you what it answered, what it got wrong and whether it is worth keeping. Some of these do not pay for themselves, and you should know that.

Common questions

What people ask before committing to it.

Not about you, set up properly. It answers from the knowledge base you control and is told to say when it does not know. General questions it can handle from general knowledge, but anything about your prices, services or policies comes from your content.

Start a project

Tell us what you keep answering.

If you are answering the same question twenty times a week, that is where to start. Send us your site and we will tell you honestly whether AI helps or whether it is a distraction.

(07) 5405 2525