
AI THAT WORKS FOR YOUR BUSINESS
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Most AI bolted onto a business website is a novelty. These are the parts we have actually shipped.
AI, explained
Every agency is selling AI at the moment, and a lot of it is a chatbot that makes things up, bolted onto a site that was working fine. We run AI on our own site and in client work, and we will only sell you the parts that hold up. Which is a shorter list than most people’s.
It comes down to two things. A chatbot that answers from your own content instead of inventing an answer, and wiring AI into a process somebody currently does by hand. Both are measurable. Neither needs a press release.
Common questions
What people ask before committing to it.
Not about you, set up properly. It answers from the knowledge base you control and is told to say when it does not know. General questions it can handle from general knowledge, but anything about your prices, services or policies comes from your content.
Most of them are a generic model with your logo on it. The difference is grounding: ours is given your content as the source of truth and escalates to a human instead of bluffing. You can try ours on this site before you decide.
A build cost, then a usage cost that depends on volume. We will give you both up front. If your enquiry volume is too low for it to pay for itself, we will tell you that instead of selling it to you.
It can hand over to your booking system or a form. We would not let it take payment. The more you let a bot do unsupervised, the more interesting the failure modes get.
Plenty of businesses do not. If you answer five enquiries a week, a good contact page beats a chatbot. It earns its place when you are answering the same question over and over, or when a person is doing something repetitive that a machine could.
Start a project
Tell us what you keep answering.
If you are answering the same question twenty times a week, that is where to start. Send us your site and we will tell you honestly whether AI helps or whether it is a distraction.