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The advertising platforms we run campaigns on

Paid search, explained

Google Ads can put your business in front of people actively looking for what you sell. The important part is reaching the right search queries and sending them to a useful page. The key is then to understand what your target audible did after they clicked.

We’ve managed PPC ad campaigns for Sunshine Coast businesses since 2016. Before recommending a search engine advertising campaign, we look at your services, target areas and what a new customer is worth to you. That helps us plan a budget, research specific keywords and develop an approach that makes sense for your business.

If you’re already running pay per click PPC ads, we start by reviewing the existing account. Keyword targeting, ad placement search terms, target audience and conversion tracking can reveal why a campaign is attracting the wrong traffic or reporting inaccurate results.

(07) 5405 2525

Our audit checklist

What We Look After in Your Google Ads Account

The same six checks on every account we take over, before we ask for another penny of budget.

Keyword Research and Campaign Planning

We research how customers search for your products and services, then organise campaigns around relevant groups of keywords. Your priorities guide the plan, whether you want more local enquiries, sales of particular products or work in specific service areas.

Location and Search Targeting

We set targeting around the places you serve and review the searches triggering your ads. Negative keywords help filter out irrelevant searches, while ongoing checks help us identify where your budget is being spent without a useful return.

Advert Writing and Testing

Your ads should clearly explain what you offer to ensure good click through rates CTR. We write and test relevant messages, keeping the wording consistent with the page customers visit after clicking.

Landing Page Review

An ad needs somewhere suitable to send potential customers. We review whether your landing pages answer their questions, explain the service clearly and make contacting you straightforward. If changes are needed, we’ll explain the work involved before proceeding.

Conversion and Enquiry Tracking

We set up and review tracking for meaningful actions, such as submitted enquiry forms, calls or purchases, where the website and systems allow. This helps us assess campaigns against business outcomes rather than clicks alone.

Ongoing Optimisation and Reporting

We regularly review campaign performance and adjust targeting, ads and budgets using the available data. Your monthly reporting explains the spend, tracked results and changes made, so you can see how the account is being managed.

Paid search work

Campaigns we run, and what the clients say.

Garage door servicing by Suncoast Garage Door Repairs

Suncoast Garage Door Repairs

#1on Googlefor garage door repairs Sunshine Coast
Web designSEOPPCsuncoastgaragedoorrepairs.com.au
Solar panel installation by Open Electrical

Open Electrical

45 to 6average Google positionpage five to page one

Amazing to work with! Web and Roll have been exceptional in helping us manage our Google Advertising and Website design. Fast, efficent, quality and premium design and seeing amazing results from our ads and website redesign! couldn't reccomend more!

Olivia HowardGoogle review
Web designSEOopenelectrical.com.au

Straight talk

A Sensible Budget, With Clear Advice

Your online advertising budget should reflect the opportunity, not an arbitrary spending target. We charge a fixed management fee rather than a percentage of ad spend, and you pay Google directly through your own account.

As a Google Ads agency on the Sunshine Coast, our job is to help you decide where paid search is worthwhile. We consider search demand, competition and your margins before recommending a campaign. If the numbers don’t look promising, we’ll explain why rather than encourage you to spend anyway.

Common questions

Your Questions About Google Ads and PPC Management

Start a project

Let’s Review Your Google Ads

Already running ads? Tell us what you’re spending, what results you’re seeing and what you’d like to improve. We’ll review the account and explain the priorities.

Starting from scratch? Tell us about your business and the customers you want to reach. We’ll assess whether paid search is a suitable option and talk you through the costs.

(07) 5405 2525