Solar panel installation by Open Electrical

Solar, explained

Solar Website Design That Helps Customers Make Sense of Their Options

Customers researching solar are often faced with unfamiliar equipment, different system sizes and a wide range of claims about cost and performance.


A homeowner may want a straightforward explanation of the process and what information is needed for a quote. A commercial customer may be looking for relevant project experience, technical capabilities and a team able to manage a larger installation.

Your website should organise this information clearly. It needs to explain what you provide, where you work and how someone can take the next step without promising results that depend on the property, energy use or selected system.

We take the time to understand your solar business before planning the website. Whether you focus on residential installations, battery storage, commercial solar or a combination of services, we build the structure around the customers and projects you want to attract.

Based on the Sunshine Coast, we work with solar companies locally and throughout Australia. You’ll speak directly with the designers, developers and marketing specialists working on your project.

(07) 5405 2525

Digital marketing for solar companies

Help the Right Customers Find Your Business

A strong solar website provides the foundation, but it still needs to appear when potential customers search for the systems you install.

Our digital marketing services can include SEO, Google Ads, content and social media support. We recommend the channels that suit your business rather than assuming every solar company needs the same marketing package.

What we build

What’s Included in Your Solar Website Design

Six things a buyer checks before they will book an inspection.

Custom Solar Website Design

We design your website to reflect your business rather than making your services fit a generic renewable energy template.

Mobile-Friendly Website Design

Many customers will begin their solar research on a phone, even if they return to the website later to read detailed system information.

Solar Service Pages and Content

Separate service pages help customers understand the different systems and installation options available.

Solar Panel, Inverter and Battery Information

Customers may want to understand the equipment being recommended and why it is suitable for their property.

Residential and Commercial Customer Journeys

Residential and commercial solar customers often have different priorities and decision-making processes.

Installation Galleries and Case Studies

Completed projects help potential customers understand the systems your company installs and the properties you work with.

Qualifications, Licences and Product Accreditations

Relevant licences, qualifications and manufacturer accreditations can help customers make a more informed decision.

Solar Quote and Assessment Forms

A useful quote form can collect the basic information your team needs before following up.

Easy Website Management

We provide a content management system so your team can update service information, add products and publish new installation projects.

Website Hosting and Ongoing Support

Our support can continue after your solar website goes live.

SEO for Solar Companies

We build your website with clear page structures and the technical foundations needed for SEO.

Local SEO for Solar Installers

Local SEO helps your company appear when customers search for solar installation in the areas you genuinely cover.

Google Ads for Solar Companies

Google Ads can place your business in front of customers actively searching for solar panels, battery storage or commercial systems.

Landing Pages for Solar Campaigns

A dedicated landing page can provide a clearer experience for someone clicking on a solar advertisement.

Social Media for Solar Installers

Social media gives solar companies an opportunity to show current installations, completed systems and the people carrying out the work.

Graphic Design and Solar Company Branding

Consistent branding helps your company remain recognisable across its website, vehicles, uniforms, social media and printed material.

Solar work

Solar installers we work with, and what they needed.

Solar panel installation by Open Electrical

Open Electrical

45 to 6average Google positionpage five to page one

Amazing to work with! Web and Roll have been exceptional in helping us manage our Google Advertising and Website design. Fast, efficent, quality and premium design and seeing amazing results from our ads and website redesign! couldn't reccomend more!

Olivia HowardGoogle review

Common questions

Questions About Web Design for Solar Companies

Separate pages are useful for major services such as residential solar, commercial solar and battery storage.

Start a project

Tell Us What Solar Installations You Want More Of

Looking for more residential installations, battery enquiries or commercial solar projects? Send us your existing website or tell us about the company if you’re starting fresh.

We’ll talk through what you install, where you work and the customers you want to reach. From there, we’ll recommend a practical approach with clear costs for the website and any ongoing SEO or digital marketing.

No hard sell. Just a useful conversation about your solar business, the projects you want to attract and the next step.

(07) 5405 2525