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An eCommerce store shown on a tablet

Ecommerce, explained

More visitors won’t necessarily mean more sales if customers struggle to find a product or complete their order. Unclear delivery charges, missing product details and a checkout that’s awkward on a phone can all get in the way.

For existing stores, we review the available sales data to understand where customers leave and which improvements are worth making first. That might mean clearer product pages, simpler navigation or changes to the checkout. We can then measure the effect of those changes rather than assume a new design will solve everything.

(07) 5405 2525

Where it goes wrong

Where online shops lose money.

Six places a shop quietly loses sales. Most of them are not the design.

The checkout.

Most abandoned carts are abandoned at the last two screens. Forced account creation, surprise postage and too many fields do more damage than anything on the product page.

Product data.

Thin descriptions and one blurry photo will not sell anything. Proper titles, real detail and consistent images do more for revenue than any change to the homepage.

Postage that adds up.

Flat rate shipping quietly loses you money on heavy items and loses you sales on light ones. We set up real rules based on weight, zone and what you actually pay.

Stock that lies.

Selling something you do not have costs you a refund and a review. If you sell in a shop as well as online, the two counts need to stay in step automatically.

Finding the right product.

Once you pass a hundred items, search and filters matter more than the menu. Customers who use a working filter buy considerably more often than those who browse.

What happens after the sale.

Order confirmations, dispatch notices and a return address people can find. Most support calls exist because the emails after checkout are vague, and those are fixable.

An unpopular opinion

Make buying easier before spending more on traffic

More visitors won’t necessarily mean more sales if customers struggle to find a product or complete their order. Unclear delivery charges, missing product details and a checkout that’s awkward on a phone can all get in the way.

For existing stores, we review the available sales data to understand where customers leave and which improvements are worth making first. That might mean clearer product pages, simpler navigation or changes to the checkout. We can then measure the effect of those changes rather than assume a new design will solve everything.

Common questions

What to know before building your online store

Start a project

Let’s take a look at your online store

Already selling online? Send us your store and tell us what you’d like to improve. We’ll review the shopping experience and talk through the priorities. If you’re starting from scratch, tell us about your products and we’ll help you work out the next step.

(07) 5405 2525