Tom Barber
About Tom
Tom started Web & Roll with Ian in 2016 and looks after the agency’s strategic direction and client relationships. He has been involved in hundreds of projects over his career - web design, digital marketing, paid search - first across Yorkshire and now from Coolum on the Sunshine Coast, and is a certified Google Partner professional. Outside of work he follows Leeds United with the kind of dedication that requires serious resilience, and spends his spare time keeping fit and keeping up with his two boys.
Posts by Tom
Local SEO for Sunshine Coast Trades: The 12 Things That Actually Move the Map Pack
Twelve practical local SEO jobs for Sunshine Coast tradies, in the order they usually make a difference: Google Business Profile, reviews, suburb pages, citations and the site itself.
What a $1,500 a Month Google Ads Budget Actually Buys on the Sunshine Coast
The arithmetic behind a modest Google Ads budget for a Sunshine Coast business: clicks, enquiries, the three faults we find in most accounts we take over, and when Ads is the wrong tool.
What SEO Costs on the Sunshine Coast in 2026 (and What You Get for It)
A straight answer on SEO pricing for Sunshine Coast businesses: what the monthly figures mean, what should be happening for the money, and the signs you are paying for a report rather than work.
How to write a meta description
A carefully written meta description can have an effect on your websites SEO, and Google have added some examples to help us along the way. You can see the examples from Google below....
